JAMIROQUAI - THE NEW FACE OF CLARION

[samantha1170]

Hi everyone, I found this today...

From January 2007 Jamiroquai will be the face of Japanese car navigation and audio manufacturer Clarion. In a new brand image video Jay will be featured driving the new Clarion H.M.I. "Moray" concept car, designed by Italian company Italdesign - Giugiaro.

According to the Clarion (Japan) website, "news of the event will be posted in Japan on the Clarion web site in January 2007, followed by TV commercials, product catalogues, music posters and more in the stores later."

The video will premiere in January at the CES Consumer Electronics Show in Las Vegas between 8 and 11 January and will also be available to watch at the Clarion website.

According to the Clarion website, Jamiroquai was chosent as they are "International icons in the music field, Jamiroquai’s look and sound uniquely capture the spirit of the ideal integration of music, information and mobility, Clarion embodied in the "Clarion H.M.I. (Human Mobile Music Media Interface)" brand slogan."

Thanks to: http://funkin.com

Here's the full information from the Clarion website...

British band Jamiroquai enlisted to put Clarion at the center of the world stage in 2007

Jay Kay drives home the music and the Giugiaro designed blue Clarion H.M.I. Moray Concept Car at CES in the US January 8-11, 2007
Nationwide brand image campaign in Japan planned for 2007
Seeking to further boost global recognition for its brand name, Clarion Co., Ltd. (President: Tatsuhiko Izumi) has recruited the world famous British band Jamiroquai as the new face for its brand starting in January 2007.

It will be Jay Kay behind the wheel singing the Jamiroquai hit "Feel so Good" in the brand image video when the new blue Clarion H.M.I. “Moray� concept car designed by world-famous Italian design company Italdesign-Giugiaro* makes its world debut at the Clarion booth at the Consumer Electronics Show being held January 8-11, 2007 in Las Vegas.

News of the event will be posted in Japan on the Clarion web site in January 2007, followed by TV commercials, product catalogues, music posters and more in the stores later.



This campaign is one more step in the company’s quest for broader global marketplace recognition of its brand name that began one year ago with the launch of the new global Clarion brand in January 2006.

The choice of Jamiroquai as standard bearer was an easy one: International icons in the music field, Jamiroquai’s look and sound uniquely capture the spirit of the ideal integration of music, information and mobility, Clarion embodied in the “Clarion H.M.I. (Human Mobile Music Media Interface)� brand slogan.

Aiming to make its brand an international icon in its field as well, this is the latest of Clarion’s global activities.

Clarion’s plans to further popularize its brand in 2007 include:

2007 Clarion brand image
British band Jamiroquai:

Promotions will include a brand image video of the world-famous jazz funk group featuring Jay Kay singing "Feel so Good."

2007 Clarion H.M.I. “Moray� Concept Car
Concept car designed by world-famous Italian design company Italdesign- Giugiaro

Concrete brand development

* Brand image video campaign

Roaring out of the gate, the image video of Jay Kay singing the Jamiroquai hit "Feel So Good" dashing around town in the new blue Clarion H.M.I. Moray concept car designed by world-famous Italian designer Giorgetto Giugiaro will premiere at the Clarion booth at the Las Vegas Consumer Electronics Show (January 8-11, 2007), to be followed by worldwide promotions.

* Domestic Japan campaign

TV commercials: To be aired starting Spring 2007

In stores: Volume and retail sales starting Spring 2007

Clarion web site: News to be posted in January 2007

Source: Clarion.com

SAMANTHA

[funkanarian]

Thats awesome...
Car looks cool too

[zaratino]

hehehe i think this is a perfect side job for JK!

[Jameerica]

ohohohohoho!!!love that car!!!!

[Sandriche]

hehehe i think this is a perfect side job for JK!

yes looks autenthic!
i am glad he doesn´t advertise crap like i don´t know shower gel or so...it has style..and that is what even i say as a no-car-freak.

i like these adidas shoes

[mr.aZ]

great¡¡¡¡¡¡
where i can download the song ''feels so good''?

[zaratino]

hehehe i think this is a perfect side job for JK!

yes looks autenthic!
i am glad he doesn´t advertise crap like i don´t know shower gel or so...it has style..and that is what even i say as a no-car-freak.

i like these adidas shoes

i agree with you...
the car is awesome!

[Jameerica]

great¡¡¡¡¡¡
where i can download the song ''feels so good''?

it's the first song from AFO.and i guess you have that one?

[mr.aZ]

great¡¡¡¡¡¡
where i can download the song ''feels so good''?

it's the first song from AFO.and i guess you have that one?

yeah i have and i forget that i like the album...is my last favorite lol

i like this pic

[ivy]

hey check out the website i like it http://www.clarion.com/jp/en/top.html

[cbearpeace]

hey check out the website i like it http://www.clarion.com/jp/en/top.html

nice one IVY great car huh MRAZ think i like one of these

[duki]

Beautiful car.

[Jameerica]

yes.but i bet that if you're even a few cm taller then jay,you can't get in it! looks rather short...like the lotus elise-people taller than 175 can't sit in there and feel comfortable-some can't even get in¨!

[duki]

I agree. Luckily, I am 169 cm. I can fit everywhere.
Seriously, I love the car design.

[Jameerica]

haha i'm 175.i fit too.barely!the design is really cooool!

[samantha1170]

I agree. Luckily, I am 169 cm. I can fit everywhere.
Seriously, I love the car design.

YAY Duki - you and I are the same height - so we could both fit in

haha i'm 175.i fit too.barely!the design is really cooool!.

Hey Jameerica - you and Jay are the same height

SAMANTHA

[Jameerica]

not if i wear high heels

[samantha1170]

haha - true It's like me, I'm about 5ft10in in heels, so I'd be taller than Jay

SAMANTHA

[Jameerica]

hihi...i wouldn't do that to the little man-i think it would be rather embarrasing if i showed up near him,looking a head taller....

[im a virtual insanity]

im actually liking the slogan: "feel so Good" classic comment, i imagine, from Jay on sports cars..

[Jameerica]

yes it fits lovely into the whole thing-the car's good,he weather(on the pic)is good,everything feels so good!

[(cleopatra)]

Sexy Car!

I feel so short now i'm 1.63m

[Jameerica]

don't feel too short.my family are all giants.i'm in fact-the smallest!

[(cleopatra)]

So all of you are like 1.75m+ ? Great now i feel even more of a pygmy!!

[Jameerica]

the men in the family are all(except for my dad-he's as short as jay)above 196